What is a Branded URL Shortener?

Link Shortening
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A branded URL shortener is a custom link shortening tool that lets you create short links using your own domain name instead of a generic one like bit.ly or tinyurl.com.

It helps you build trust, improve click-through rates, and promote your brand with every link you share.

Branded short links look professional and are easier to recognize, especially in social media posts, emails, or SMS campaigns.

What is a branded URL shortener and why should you care?

A branded URL shortener lets you customize the domain part of your shortened link.

For example, instead of using bit.ly/abc123, you could use something like go.yourbrand.com/offer or linko.me/sale.

It’s still a short link, but now it carries your name, not someone else’s. This boosts brand visibility and builds credibility with your audience.

People are more likely to click a link that looks familiar and trustworthy. It also makes your links easier to remember and share.

Many marketers and businesses use branded links for:

  • Social media: Cleaner, branded links look better and perform better.

  • Email campaigns: They improve deliverability and reduce spam reports.

  • QR codes: When scanned, the user sees your domain—not a random one.

  • Affiliate or influencer marketing: Looks more professional and on-brand.

Top branded URL shorteners to try

Here are some of the best tools that let you create branded short URLs:

  • Linko.me – Offers branded link shortening, bulk tools, advanced link controls (like expiration, UTM, A/B testing), and bio pages. Great for marketers and creators.

  • Bitly – Popular and easy to use with branded domains, analytics, and link management.

  • Rebrandly – Focuses heavily on brand-first links, perfect for teams and businesses.

  • TinyURL Pro – Recently added branded link features and analytics.

  • BL.INK – More enterprise-focused but offers branded domains and smart link routing.

How to get started

  1. Buy a custom domain (like yourbrand.link or go.yourbrand.com).

  2. Sign up for a branded URL shortener (like Linko).

  3. Connect your domain and start creating custom short links.

It’s a small change with big results for your brand visibility and trust.