You can customize a URL by editing its alias (the text after the slash), using your own branded domain, and adjusting metadata like title, description, and image preview.
This is useful for branding, improving click-through rates, and making your links more trustworthy and shareable.
Linko offers these features with just a few clicks. Customizing a URL is more than shortening—it’s about control, clarity, and appeal.
Customize a URL in three smart ways
Customizing a URL isn’t just about making it shorter—it’s about making it meaningful. Here are the three main ways to do it:
1. Custom alias (or slug)
The alias is the part that comes after the slash in a shortened URL. For example:
linko.me/summer-sale
Instead of a random string like abc123, you can replace it with a readable, brand-relevant keyword. This helps people trust the link and gives them a hint about the content.
How to do it:
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In your URL shortener (like Linko), paste the long URL.
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In the alias or custom slug field, type something clear like
discount-2025. -
Save and copy the new link.
2. Branded domain
Instead of using a generic domain like bit.ly or linko.me, you can connect your own custom domain like yourbrand.co.
It keeps your branding consistent and makes links more professional.
Example:
Instead of linko.me/ebook, you can have read.yourbrand.co/ebook.
How to set it up:
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Buy a short domain (like
goyourbrand.com). -
Set it as your default domain.
Linko supports branded domains on its paid plans.
3. Meta tags (title, description, image preview)
When you share a link on social media or messaging apps, the preview info (title, image, and description) matters.
With tools like Linko, you can override this info manually.
Use case:
If your link points to a blog post, you might want a different title or image than what’s on the page. Setting this helps your link stand out in feeds.
Check out this guide on how to customize social sharing previews for links.
Customizing your URLs in these ways gives you more control over how your links look, feel, and perform.
It’s a smart move for anyone serious about online sharing.