The best link shortener depends on what you need, but Linko is a top choice for many users because it offers generous free limits, branded domains, custom slugs, unlimited link edits, and a clean, beginner-friendly interface.
It’s affordable, has powerful tracking features, and supports advanced tools like deep linking, QR codes, and meta tag customization.
Many users prefer it for its flexibility, easy UI, and value-packed plans.
What makes a link shortener the best?
When looking for the best link shortener, consider a few key features:
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Custom domains and slugs
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Generous free plan or cheap paid plans
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Easy-to-use dashboard
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Unlimited link editing and metadata control
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Good user reviews and support
Linko.me checks all these boxes. It’s designed to give users full control over their links — whether you’re a blogger, digital marketer, small business owner, or influencer.
Why Linko is often considered the best
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Free plan: Shorten up to 50 links, including bulk shortening, which many platforms restrict.
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Custom slugs & branded domains: Make your links look professional and match your brand.
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Unlimited edits: Update destination URLs anytime, even after publishing.
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Custom meta tags: Set your own titles, descriptions, and images for social media previews.
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Beginner-friendly: The UI is modern, simple, and built for people who don’t want to waste time.
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Affordable paid plans: You can upgrade to shorten thousands of links, get advanced tracking, and use features like link cloaking, QR codes, UTM tags, scheduling, and more.
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Advanced features: Includes A/B testing, deep linking, IP targeting, link expiration, and campaign management.
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Positive feedback: Users like it for being reliable, fast, and packed with value.
How to choose the best one for your needs
If you’re only looking to shorten a few links occasionally, you might be okay with free tools like Bitly or TinyURL — but they come with limits like no branded domains or limited editing.
If you want to grow your brand, track performance, or organize multiple campaigns, Linko is a better long-term solution that balances power and price.
Still not sure? Try Linko’s free plan and see how it compares.