How to get google tag manager pixel and add it to my Linko account?

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool from Google that makes it easy to add and manage marketing and analytics tags on a website or app.

A “tag” is a piece of code that collects information about user interactions, like clicks, pageviews, or conversions, and sends it to platforms like Google Analytics or Facebook Ads.

GTM lets you add, edit, and manage these tags without changing the code on your site, which makes it easy to adjust tracking as your marketing needs evolve.


What is the Use Case of GTM in Link Shortening?

When using a link shortener like Linko, GTM allows you to add tracking pixels and scripts to your shortened links efficiently.

Instead of adding separate tracking tags for each service (like Facebook or Google Analytics), GTM combines them into one single “container.”

This container can be applied to all shortened links, letting you monitor engagement and retarget users who click on your links across multiple platforms.

It’s a powerful way to simplify and centralize tracking, giving you a complete view of how your links perform and supporting better audience targeting.


Step 1: Create a Google Tag Manager account

  1. Go to Google Tag Manager: Visit Google Tag Manager.

  2. Sign In: Log in with your Google account.

  3. Create Account: Click on Create Account.

    • Account Name: Enter a name for your account.

    • Country: Select your country.

    • Container Name: Enter the name for your container (usually your website name).

    • Target Platform: Select “Web”.

  4. Click on Create: Accept the terms of service.


Step 2: Get the GTM container ID

  1. Container Setup: After creating your account, you’ll be taken to a page displaying your container setup.

  2. Copy the Container ID: The Container ID will be in the format GTM-XXXXXX. Copy this ID for later use.


Step 3: Add GTM pixel to your Linko account

  1. Open Linko and log in to your account.

  2. Click on the Retargeting Pixel option in the left sidebar menu.

  3. Select the Tracking Pixels section.

  4. Look for the Add Pixel button and click on it.

  5. From the drop-down menu, choose Google Tag Manager.

  6. Enter a name for your GTM pixel (this is for your reference only).

  7. Instead of a pixel tag, paste the GTM Container ID you copied earlier (e.g., GTM-ABC123DE).

  8. Finally, click the Add Pixel button to save your GTM pixel.


FAQs

How do I add or select a pixel while shortening my links?

Selecting a tracking pixel while shortening your links is a very easy step. Check out this guide for more information. How to add a retargeting pixel to a short link?


Can I track my Linko links’ performance using Google Tag Manager?

Yes! With GTM, you can track user interactions with your Linko links, such as clicks and conversions.

By adding GTM’s Container ID to Linko, you centralize and manage all tracking pixels across platforms, giving you insights into how your shortened links perform.


Do I need to install any additional code on my website when using GTM with Linko?

No, you don’t need to install extra GTM code on your website for Linko. Simply add your GTM Container ID to your Linko account, and Linko will handle the rest. This setup is especially convenient if you don’t want to modify your website’s code.


Can I combine multiple pixels within Google Tag Manager and add them to Linko?

Absolutely! Google Tag Manager allows you to add multiple tracking pixels from different platforms in one container.

You only need to add your GTM Container ID to Linko, and all your tags will be active on your Linko links. This saves time and makes it easy to manage multiple marketing pixels in one place.


Can I add more tracking pixels to my Linko links later on with GTM?

Yes! GTM’s flexibility allows you to add, edit, or remove tracking pixels directly in Google Tag Manager without changing your Linko setup.

Any changes you make in GTM will automatically apply to your Linko links as long as the Container ID remains the same.


Is there any cost for using Google Tag Manager with Linko?

No, Google Tag Manager is a free tool, and using it with Linko does not incur any additional cost, but you need to subscribe to a paid plan to use retargeting pixels.