What is a redirect?

The term “redirect” refers to URL forwarding, which is a mechanism on the World Wide Web (WWW) that guides users and search engines from one URL (web address) to another (destination URL).

For example, if you click on a shortened or non-shortened link, and it directs you to another destination, it is called a redirect.


What is the redirect feature at Linko?

Linko is a link shortening tool that offers three (3) different types of redirections for shortened URLs.

  • Direct

  • Splash (transitional)

  • Link Cloaking (Link Masking)

Custom splash pages use the splash method for redirection, while CTA overlays use link cloaking redirection.


What is direct redirection?

A direct redirection method immediately directs the user without displaying an intermediate page, achieved through a server-side redirect.

When using a direct method to share a link, crawlers will immediately retrieve the target page.

Note: When using or assigning a retargeting pixel to a short link with the direct method for redirection, an unobtrusive intermediary page will briefly appear for 2 seconds before the redirection occurs, which is necessary for the pixel’s activation.

Example of a short link with direct redirection:


What is link cloaking redirection?

Link cloaking is a marketing technique often used in affiliate marketing, where the original URL of an affiliate link is hidden behind a branded link.

Cloaked links typically mask the original URL by hiding it behind a short link, and they open the destination link within an iframe, which is a technique that allows for the embedding of one webpage within another.

This method is often used to obscure the true source of the link, making it look cleaner and more appealing to users.

Note: some websites do not work with this method because of a security rule that forces browsers to hinder iframes.

Example of a short link with link cloaking redirection:


What is splash redirection?

A splash page is an intermediary page that is quite beneficial in offering users a glimpse of the website they are about to enter.

It acts as a safeguard, affording users a moment to consider if they wish to proceed or not.

Example of a short link with splash redirection:


What is custom splash redirection?

The custom splash page is a premium feature that enables you to design a promotional page linked to a short URL.

Users who navigate through the custom splash page will briefly encounter the promotional content before being redirected.

Example of a short link with custom splash page:


What is CTA overlay redirection?

The CTA overlay is a remarkable feature that enables the use or embedding of a dynamic lead widget into shortened links.

It operates on the same concept as iframe or link cloaking techniques, injecting engaging widgets such as popup messages, contact forms, or polls into the shortened link (destination URL).

Example of a short link with CTA overlay:


What are Linko’s short links redirect status code?

Linko uses 301 redirects for its short links.

  • 301 redirects indicate a permanent redirect to a new URL.

  • These are the preferred choice for preserving SEO value and ensuring search engines understand the destination is permanent.


What is a 301 redirect?

A 301 redirect is a server response code that permanently redirects visitors and search engines from one URL to another.

  • SEO-friendly: Maintains link equity and ranking signals.

  • Permanent: Signals search engines the new URL should replace the old one.

Example:

example.com/old-page → example.com/new-page

Is Linko’s short link optimized for SEO?

Yes, Linko’s short links are SEO-friendly because they:


Why redirect status codes matter for short links?

Yes, the redirect status code is important for SEO.

  • 301 redirects pass ranking signals and ensure smooth transitions.

  • 302 redirects do not transfer SEO value as they indicate a temporary redirect.


301 vs. 302 redirects: Key differences explained

301 Redirect 302 Redirect
Permanent redirect Temporary redirect
Transfers SEO value :white_check_mark: Does not transfer SEO value :x:
Recommended for short links Used for temporary changes

FAQs

Does Linko allow custom slugs?

Yes, Linko allows you to create custom short link slugs, making URLs more relevant and easier to remember.


Can Linko track clicks on short links?

Yes, Linko provides detailed analytics for every short link, including:

  • Click counts.
  • Geographic location.
  • Device and browser data.
  • Language and referrer statistics.

Why are 301 redirects better for SEO?

301 redirects:

  • Preserve ranking signals.
  • Help search engines index the correct URL.
  • Ensure a smooth user experience by avoiding confusion.

Can I change the redirect status code in Linko?

No, Linko automatically uses 301 redirects, which are the most SEO-friendly option for link shortening.